Pitch
âMeasure what matters.â
This is so true in the world of health and wellness. And, HealthifyMe is built exactly on this principle â imagine a simple way to know the nutritional information of the food youâre eating with a few single taps, anytime, anywhere.
This led to awareness of the food they were eating and helping them eventually make better choices, driven by data and understanding.
On top of it?
The information was personalised for them. Imagine, Indian food recipes available for millions of Indians who track them on the app, personalised calorie goals including macronutrient break-up, RIA - an AI-powered nutritionist to help you know your food better and be a co-pilot in making better food choices.
Integrating this with the key component of tracking hydration as well as other physical activities liek steps and workouts in one single app to give you a holistic view of your health journey.
This magical tool is called HealthifyMe.
Overview
Launched in 2012, HealthifyMe has helped Indians collectively lose thousands of kilograms. Loved by 35 million users, it is rated 4+ stars on app stores.
Quick Glimpse of the Company
Offerings by HealthifyMe:
Letâs know more about our users and what do they think about our product. We talk to our core users to understand it better!
ICPs:
Top ICPs are ICP 2 and 3 who are seeking to shed a few kilos!
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JTBD:
Primary goal is to help them achieve a PERSONAL GOAL to lose weight and be in peak health of their lives.
Under health and fitness, secondary goal is functional to manage their calorie intake.
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G-Sheet link (ICPs + JTBD): https://docs.google.com/spreadsheets/d/1tlihJt2xuokyCpgzyJSofnvr5K349vnJRF-bN_P4LG0/edit?usp=sharing
Key insights from power users of our product:
â
Calorie tracking is the most used and loved feature. However, after a certain time, users don't feel the need for it (as it's tedious) and have an approximation in their heads. People are not liking the diet plan & exercise plan Diabetic people like the community angle Constant upselling is annoying users The most common goal is to lose weight.
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Please refer to the PDF deck.
I had most fun doing it and was also so cumbersome! phew.
Onboarding Teardown.pptx.pdf
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Let's look at few of the hypothesis around activation metrics
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Metrics to Evaluate "Effectiveness" of Onboarding Flow
Some other data could see through:
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